Let's start with the name, because it's not just branding.
When I was a kid, some of the other kids called me Auds. Not as a term of endearment, exactly. More like a rhyme - Odd, Oddy, Auds.
I was the girl who wore what she wanted, liked what she liked, and didn't really apologize for either. I kept the nickname anyway.
Now it's on the door. Auds & Ends Boutique.
A boutique built for the woman who has always known what she likes, even when the rest of the world was busy telling her what she should like instead. If that sounds familiar, you're going to feel right at home here.
The Poppy
There's a poppy that grows out of the bricks at my lake place. No soil. No water that anyone put there on purpose. No sunlight worth mentioning. Every August it comes back anyway, this stubborn, beautiful thing in the middle of all that concrete.
Strong yet delicate. That's the poppy. That's this boutique. And honestly, that's the woman I'm building it for.
She's the one who shows up when she said she would, does what needs doing, looks put together while doing it, and still manages to have a great pair of earrings on. She doesn't need perfect conditions to bloom. She just needs the right pieces in her closet.
The Boutique
Auds & Ends is built around one idea: your closet should make your life easier, not harder.
That means Canadian brands, because I want to stand behind the people making the clothes I sell. It means real women's sizes, XS to 2/3X, real inseams, real lengths, sleeves that go where sleeves should go. It means capsule wardrobe pieces, the kind you can pull two bottoms and six tops from and get dressed without thinking and still feel like yourself. And it means color, because Millennial grey is not a personality and I refuse to build a shop full of it.
Every single piece in here has been on my body before it went on the floor. I know how it fits. I know how it wears. I know whether it's going to come back from the wash looking like itself or like a bad decision. If I wouldn't wear it, it doesn't come in.
And if I don't think you'll wear it, I will tell you to put it back. I'd rather lose the sale than have something hang in your closet making you feel guilty every time you look at it.